MY SME

Corporate Social Responsibility

The AproNest (Pty) Ltd: A Successful Corporate Social Responsibility Project in Sallies Village, Brakpan.

In 2023, alongside our sponsor, we proudly assisted Buhle Dube in establishing The AproNest in Sallies Village, Brakpan. My SME is dedicated to empowering entrepreneurs in South African communities through our corporate social responsibility programs, catering specifically to companies engaged in corporate social responsibility projects.

Our corporate social responsibility initiative focuses on providing business training and business coaching to entrepreneurs across South Africa, equipping them with the principles, knowledge and understanding of the local economic system. We guide these entrepreneurs in crafting effective business strategies, implementing sustainable business models, and establishing efficient operational systems for business management.

In collaboration with our partners, these programs not only offer technical skills training but also sponsor entrepreneurs with the necessary equipment to launch their businesses in their communities. We take pride in our corporate social responsibility projects, as these projects address critical community needs by fostering entrepreneurship, creating job opportunities, and providing quality clothing at affordable pricing for community members.

Our Corporate Social Responsibility Programme consists of 3 Phases.

Phase #1: Business Coaching and Training

The initial phase centers on intensive business coaching and training. We focus on imparting fundamental business principles essential for the success of the project. The goal is to equip entrepreneurs with business strategies, sustainable models, and streamlined operational systems for effective management.

The AproNest caters primarily to the Sallies Village community, offering products tailored to local needs at affordable prices.

Phase #2: Business Development

The second phase involves comprehensive business development efforts. Here, we witness the fruition of hard work through branding, logo design, website development, and marketing initiatives. As part of our corporate social responsibility program for corporates, we provide branding and marketing support to sponsored candidates.

For The AproNest, we provided branding services including logo design, website development (https://theapronest.co.za/), and branding essentials, e.g. signage & flyers.

My SME also assisted with company compliance for The AproNest, we registered the following compliance:

  • Pty Company Registration
  • Share Certificate
  • Tax Verification 
  • Tax Clearance Certificate


Phase #3: Business Support

The final phase emphasises sustainability. We provide ongoing mentorship, business coaching, and support to ensure the long-term success of these initiatives. Buhle from The AproNest has received mentorship in business and financial management, resulting in a thriving apron brand.

My SME Specialises in Corporate Social Responsibility

My SME specialises in corporate social responsibility, partnering with corporations engaged in corporate social responsibility projects since 2021. At the core of our corporate social responsibility initiatives is a cutting-edge software system that records every step of the journey on a secure cloud server. This technology grants corporate sponsors real-time access to the progress of the entrepreneurs they support. You can download comprehensive progress reports that has details of each coaching session, the future prospectus, and video recordings of every coaching session.

For further information, reach out to us at info@mysme.co.za or contact our offices at 021 834 9799.