About Us
My SME™ are enterprise and supplier development specialists. We are IMCSA accredited business coaches, and a higher education Services SETA accredited business education institute.
Our accredited business coaches specialise in guiding and advising business owners, helping them with an effective strategy, a transformative brand image, and a financially viable enterprise.
We partner with corporates engaged in social responsibility projects. Our enterprise and supplier development packages are designed to empower entrepreneurs with a comprehensive understanding of the South African business landscape. We equip them with a well-crafted business strategy, a sustainable business model, and efficient systems to manage their operations with order and control.
My SME™ are enterprise and supplier development specialists. We are IMCSA accredited business coaches, and a higher education Services SETA accredited business education institute.
Our accredited business coaches specialise in guiding and advising business owners, helping them with an effective strategy, a transformative brand image, and a financially viable enterprise.

We partner with corporates engaged in social responsibility projects. Our enterprise and supplier development packages are designed to empower entrepreneurs with a comprehensive understanding of the South African business landscape. We equip them with a well-crafted business strategy, a sustainable business model, and efficient systems to manage their operations with order and control.





My SME™ Vision
We are Passionate about Business in South Africa and have a dream to kickstart the South African economy through activating dreams in SME’s!
Our Mandate
Our Mandate is to Transform the Economy of South Africa.
Our Mission
We’re on a Mission to Create Sustainable and Funding Ready Businesses.
Vision Statement
Our vision is to empower and advance South African businesses by fostering growth through impactful Enterprise and Supplier Development initiatives, as well as nurturing the growth of Small and Medium Businesses (SMEs).
My SME™
Management Team
We specialise in enterprise and supplier development projects, guiding and empowering business owners for impactful growth.

Brend Badenhorst
Founder of My SME

Gary Van Zyl
Co-Owner of My SME Branding and Marketing

Stephanie Brand
Branding and Marketing Manager
Brend Badenhorst Bio
At the age of 24, Brend embarked on his professional journey as a Business Consultant with Company Partners. This experience paved the way for his promotion to the position of Operations Director at Company Partners by the age of 27. Driven by his passion and entrepreneurial vision, Brend decided to leave the safety of a job and start his own business.
In 2016, Brend founded My SME™, a venture dedicated to supporting Entrepreneurs, Business Owners, and SMEs in establishing and expanding their enterprises on a solid foundation. Over the years, Brend diligently developed My SME™, focusing on three fundamental divisions:
- Business Plan Pro®: Crafting funding ready business plans.
- Small Business Coach™: Providing business coaching and guidance to small and medium businesses.
- My SME Branding & Marketing: Creating brands and effective marketing strategies.
With years of relentless dedication, Brend crafted a streamlined business model aimed at empowering Entrepreneurs, Business Owners, and SMEs to foster growth. The My SME™ model revolves around a systematic 5-step approach:
- Step 1: Collaborating with clients to define their Business Strategy.
- Step 2: Tailoring professional Branding aligned with the business strategy.
- Step 3: Developing strategic landing pages and websites that resonate with the brand identity.
- Step 4: Designing advertising and marketing strategies focused on Lead Generation.
- Step 5: Implementing a sales system designed to effectively convert leads into sales.
Beyond his entrepreneurial endeavors, Brend is a prominent Keynote Speaker, addressing diverse business topics and sharing his insights throughout South Africa.
Brend’s Skills, Experience & Accolades:
- Accredited IMCSA Business Coach (IMC737).
- Board Member at the International Council of Management Consulting Institutes (ICMCI) – ICMCI Young Leaders Forum.
- Services SETA Accreditation (13719).
- Advisory Board Member for UNISA and CPUT’s Entrepreneurship Faculty.
- Distinguished member of the Judiciary Panel for the EDHE Entrepreneurship Intervarsity 2021.
At the age of 24, Brend embarked on his professional journey as a Business Consultant with Company Partners. This experience paved the way for his promotion to the position of Operations Director at Company Partners by the age of 27. Driven by his passion and entrepreneurial vision, Brend decided to leave the safety of a job and start his own business.
In 2016, Brend founded My SME™, a venture dedicated to supporting Entrepreneurs, Business Owners, and SMEs in establishing and expanding their enterprises on a solid foundation. Over the years, Brend diligently developed My SME™, focusing on three fundamental divisions:
- Business Plan Pro®: Crafting funding ready business plans.
- Small Business Coach™: Providing business coaching and guidance to small and medium businesses.
- My SME Branding & Marketing: Creating brands and effective marketing strategies.
With years of relentless dedication, Brend crafted a streamlined business model aimed at empowering Entrepreneurs, Business Owners, and SMEs to foster growth. The My SME™ model revolves around a systematic 5-step approach:
- Step 1: Collaborating with clients to define their Business Strategy.
- Step 2: Tailoring professional Branding aligned with the business strategy.
- Step 3: Developing strategic landing pages and websites that resonate with the brand identity.
- Step 4: Designing advertising and marketing strategies focused on Lead Generation.
- Step 5: Implementing a sales system designed to effectively convert leads into sales.
Brend Badenhorst is an IMCSA
accredited business practitioner, SETA accredited business facilitator and serves on the entrepreneurship faculty’s advisory
board for UNISA and CPUT.

Beyond his entrepreneurial endeavors, Brend is a prominent Keynote Speaker, addressing diverse business topics and sharing his insights throughout South Africa.
Brend’s Skills, Experience & Accolades:
- Accredited IMCSA Business Coach (IMC737).
- Board Member at the International Council of Management Consulting Institutes (ICMCI) – ICMCI Young Leaders Forum.
- Services SETA Accreditation (13719).
- Advisory Board Member for UNISA and CPUT’s Entrepreneurship Faculty.
- Distinguished member of the Judiciary Panel for the EDHE Entrepreneurship Intervarsity 2021.
Learn more about our Business Growth Services!




