About us

We are an IMCSA Accredited Business Coaching Practice (Practice Accreditation Number: 073PIMC) and a Services SETA Accredited Educational Institute (Registration No. 13719). We’ve been Coaching Small Business Owners, Provided Entrepreneurship Learnerships and Written 1,500+ Business Plans in South Africa since 2016.

The Team

We are Passionate about Entrepreneurship in South Africa.

The My SME Team has a dream to kickstart the South African economy through activating dreams in aspiring entrepreneurs!


Our Mandate is to Change the state of Education, Eliminate Poverty and Transform the Economy of South Africa!


Our Mission is to activate dreams in people and create a platform for them to launch in the direction of their dreams!


Our Vision is to Educate, Mentor and Lead Entrepreneurs to Start, Build and Grow their Organisations!

Our Team

Meet Our Team Of Leaders

Brend Badenhorst
My SME Founder | Accredited IMC Business Coach (IMC737) | Services SETA Accredited Facilitator (13719) | Keynote Speaker |
Tristan Van Niekerk
Professional IMCSA Business Coach
Sanchia Fairweather
Accredited Business Coach, B.Com Marketing Graduate, Business Management Honours Graduate and a MBA (Cum Laude) Graduate
Ben Kinnear
Professional IMCSA Business Coach
Olebogeng Marumola
Head Business Plan Consultant
Nico Carelse
Business Plan Advisor
Kayleen Williams
Business Plan Consultant
Tammy Davids
Business Plan Consultant
Chris Lombaard
Feasibility Study Specialist and MBA Graduate
Lauren Hawkins
Branding and Website Developer
Brend Badenhorst
My SME Founder | IMCSA Business Coach (IMC737) | Entrepreneurship Services SETA (13719) | ICMCI - Young Leaders Forum Board Member | Advisory Board Member UNISA & CPUT | Keynote Speaker |
Meet Brend Badenhorst

Brend Badenhorst is the Founder of My SME, an IMCSA Business Coach, Services SETA Business Facilitator and Serves on the Entrepreneurship Faculty’s Advisory Board for UNISA and CPUT.

At the age of 24 Brend started as a Business Consultant at Company Partners, at 25 he became a Franchisee at Company Partners and managed his own Business. When he turned 27, he became the Operations Director at Company Partners, after which he decided to go in the direction of his Dream and start his own business from scratch!

Brend launched Business Plan Pro® in 2016 and the Business has since become the #1 Business Plan Brand in South Africa. Business Plan Pro® has also in the process grown to a team of 5 and tripled in Turn Over!

In 2018 Brend launched the brands Entrepreneurship School® and Small Business Coach. These Brands assists Entrepreneurs and Small Business Owners to start and grow their Businesses through various Business Education and Business Coaching Programmes.

Brend has written Business Plans, advised and coached Small Business Owners for over 8 years. He is also a Keynote Speaker on a variety of Business topics and has spoken all over South Africa.

Brend’s Skills, Experience & Accreditation:
– Accredited IMCSA Business Coach (IMC737).
– International Council of Management Consulting Institutes (ICMCI) – Young Leaders Forum Board Member.
– Services SETA Accredited (13719).
– Advisory Board Member for UNISA and CPUT’s Entrepreneurship Faculty.
– Judiciary Panel: EDHE Entrepreneurship Intervarsity 2021.

Some of the events where Brend was a keynote speaker:
– SA Tourism Department: Africa’s Travel & Tourism Summit 2021.
– Love Howick: Small Business Workshops on behalf of Love Howick in KZN after the Looting 2021.
– Water & Sanitation Department: Clanwilliam Business Workshop.
– uMngeni Local Municipality: Rebooting the Economy in Howick.
– Labit (Pty) Ltd: 3 Hour Business Growth Workshop on behalf of Labit (Pty) Ltd. and Small Business Owners in Paarl, Gouda and Tulbagh.

CLICK HERE to read Brend’s full testimony.

Our Thinking

Since launching in 2016 My SME has had a lasting impact on 1,500+ Businesses

Businesses Impacted

We've coached 50+ Entrepreneurs, Businesses and Start-Up's to grow from Good to Great!

Founding Year

Brend Badenhorst launched My SME in 2016 and the Business has since grown to a team of 7 and tripled in Turn Over!

Business Plans Written

We’re Business Plan Experts! Our Business Plans are in a Professional Layout, Funding Ready and Comply with Government Funding Institutes, Private Financial Institutes and Industry Regulators.

Get started with My SME

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